title: Noticing the self: Implicit assessment of self-focused attention using word recognition latencies creator: Eichstaedt, Dr Jan creator: Silvia, Dr Paul J. subject: Cognitive Psychology subject: Social Psychology description: Self-focused attention is difficult to measure. Two studies developed an implicit measure of self-focus based on word recognition latencies. Self-focused attention activates self-content, so self-focused people should recognize self-relevant words more quickly. Study 1 measured individual-differences in self-focused attention. People scoring high in private self-consciousness recognized self-relevant words more quickly. Study 2 manipulated objective self-awareness with a writing task. People who wrote about distinctive self-aspects (high self-awareness) recognized self-relevant words more quickly compared to people who wrote about a neutral topic (low self-awareness) and people who did no writing (control). The discussion considers implications for future research on self-focused attention. date: 2003 type: Preprint type: PeerReviewed format: application/pdf identifier: http://cogprints.org/3272/1/04_Social_Cognition%2C_Noticing_the_Self.pdf identifier: Eichstaedt, Dr Jan and Silvia, Dr Paul J. (2003) Noticing the self: Implicit assessment of self-focused attention using word recognition latencies. [Preprint] relation: http://cogprints.org/3272/