---
abstract: |
Drivers operate in an increasingly complex visual environment,and yet there has been little recent research on
the effects this might have on driving ability and accident
rates. This paper is based on research carried out for the
Scottish Executive’s Central Research Unit on the subject
of external-to-vehicle driver distraction. A literature
review/meta-analysis was carried out with a view to
answering the following questions: is there a serious risk
to safe driving caused by features in the external environment, and if there is, what can be done about it? Review of the existing literature suggests that, although the subject is under-researched, there is evidence that in some cases overcomplex visual fields can distract drivers and that it is unlikely that existing guidelines and legislation adequately regulate this. Theoretical explanations for the phenomenon are offered and areas for future research highlighted. likely to be distracting? Contemporary advertisements, forexample, are increasingly eye-catching, provocative and ‘explicit’. Does this have an effect on driving capability, and if
so, what can we do about it?
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creators_id: []
creators_name:
- family: Wallace
given: Brendan
honourific: Dr
lineage: ''
date: 2003-09
date_type: published
datestamp: 2003-12-13
department: ~
dir: disk0/00/00/33/07
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editors_id: []
editors_name:
- family: Hodgkinson
given: DH
honourific: Dr
lineage: ''
eprint_status: archive
eprintid: 3307
fileinfo: /style/images/fileicons/application_pdf.png;/3307/1/driverdistractionarticle.pdf
full_text_status: public
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keywords: 'SAFETY AND HAZARDS, ROADS AND SAFETY'
lastmod: 2011-03-11 08:55:24
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number: 3
pagerange: 185-190
pubdom: TRUE
publication: Municipal Engineer
publisher: Thomas Telford
refereed: TRUE
referencetext: |-2
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relation_type: []
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reportno: ~
rev_number: 12
series: ~
source: ~
status_changed: 2007-09-12 16:49:45
subjects:
- psy-phys
succeeds: ~
suggestions: ~
sword_depositor: ~
sword_slug: ~
thesistype: ~
title: 'Driver Distraction by Advertising: Genuine Risk or Urban Myth?'
type: journalp
userid: 4538
volume: 156