?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Introduction&rft.creator=Dedrick%2C+Don&rft.subject=Comparative+Psychology&rft.subject=Philosophy+of+Science&rft.description=Is+there+a+universal+biolinguistic+disposition+for+the+development+of+%22basic%22+colour+words%3F+This+question+has+been+a+subject+of+debate+since+Brent+Berlin+and+Paul+Kay's+BASIC+COLOR+TERMS%3A+THEIR+UNIVERSALITY+AND+EVOLUTION+was+published+in+1969.+NAMING+THE+RAINBOW+is+the+first+extended+study+of+this+debate.+The+author+describes+and+criticizes+empirically+and+conceptually+unified+models+of+colour+naming+that+relate+basic+colour+terms+directly+to+perceptual+and+ultimately+to+physiological+facts%2C+arguing+that+this+strategy+has+overlooked+the+cognitive+dimension+of+colour+naming.+He+proposes+a+psychosemantics+for+basic+colour+terms+which+is+sensitive+to+cultural+difference+and+to+the+nature+and+structure+of+non-linguistic+experience.+Contemporary+colour+naming+research+is+radically+interdisciplinary+and+NAMING+THE+RAINBOW+will+be+of+interest+to+philosophers%2C+psychologists%2C+anthropologists%2C+and+cognitive+scientists+concerned+with%3A+biological+constraints+on+cognition+and+categorization%3B+problems+inherent+in+cross-cultural+and+in+interdisciplinary+science%3B+the+nature+and+extent+of+cultural+relativism.&rft.publisher=Kluwer+Academic+Publishers&rft.contributor=collection%2C+Not+a&rft.date=1998&rft.type=Book+Chapter&rft.type=NonPeerReviewed&rft.format=text%2Fhtml&rft.identifier=http%3A%2F%2Fcogprints.org%2F378%2F1%2FDedrick.html&rft.identifier=++Dedrick%2C+Don++(1998)+Introduction.++%5BBook+Chapter%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F378%2F