?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Escalation+Bias%3A+Does+It+Extend+to+Marketing%3F&rft.creator=Armstrong%2C+J.+Scott&rft.creator=Coviello%2C+Nicole&rft.creator=Safranek%2C+Barbara&rft.subject=Behavioral+Analysis&rft.description=Escalation+bias+implies+that+managers+favor+reinvestments+in+projects+that+are+doing+poorly+over+those+doing+well.+We+tested+this+implication+in+a+marketing+context+by+conducting+experiments+on+advertising+and+product-design+decisions.+Each+situation+was+varied+to+reflect+either+a+long-term+or+a+short-term+decision.+Besides+these+four+conditions%2C+we+conducted+three+replications.+We+found+little+evidence+of+escalation+bias+by+365+subjects+in+the+seven+experimental+comparisons.&rft.date=1993&rft.type=Journal+(Paginated)&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F5183%2F1%2FEscalation_Bias.pdf&rft.identifier=++Armstrong%2C+J.+Scott+and+Coviello%2C+Nicole+and+Safranek%2C+Barbara++(1993)+Escalation+Bias%3A+Does+It+Extend+to+Marketing%3F++%5BJournal+(Paginated)%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F5183%2F