<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "Escalation Bias: Does It Extend to Marketing?"^^ . "Escalation bias implies that managers favor reinvestments in projects that are doing poorly over those doing well. We tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each situation was varied to reflect either a long-term or a short-term decision. Besides these four conditions, we conducted three replications. We found little evidence of escalation bias by 365 subjects in the seven experimental comparisons."^^ . "1993" . . "21" . "3" . . "Journal of the Academy of Marketing Science"^^ . . . . . . . . . . . . . . "Barbara"^^ . "Safranek"^^ . "Barbara Safranek"^^ . . "J. Scott"^^ . "Armstrong"^^ . "J. Scott Armstrong"^^ . . "Nicole"^^ . "Coviello"^^ . "Nicole Coviello"^^ . . . . . . "Escalation Bias: Does It Extend to Marketing? (PDF)"^^ . . . . . . . . . "Escalation_Bias.pdf"^^ . . . "Escalation Bias: Does It Extend to Marketing? (Image (PNG))"^^ . . . . . . "preview.png"^^ . . . "Escalation Bias: Does It Extend to Marketing? (Indexer Terms)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #5183 \n\nEscalation Bias: Does It Extend to Marketing?\n\n" . "text/html" . . . "Behavioral Analysis" . .