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"Escalation Bias: Does It Extend to Marketing?"^^ .
"Escalation bias implies that managers favor reinvestments in projects that are doing poorly over those doing well. We tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each situation was varied to reflect either a long-term or a short-term decision. Besides these four conditions, we conducted three replications. We found little evidence of escalation bias by 365 subjects in the seven experimental comparisons."^^ .
"1993" .
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"21" .
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"Journal of the Academy of Marketing Science"^^ .
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"Barbara"^^ .
"Safranek"^^ .
"Barbara Safranek"^^ .
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"J. Scott"^^ .
"Armstrong"^^ .
"J. Scott Armstrong"^^ .
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"Nicole"^^ .
"Coviello"^^ .
"Nicole Coviello"^^ .
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"Escalation Bias: Does It Extend to Marketing? (PDF)"^^ .
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"Escalation_Bias.pdf"^^ .
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"Escalation Bias: Does It Extend to Marketing? (Image (PNG))"^^ .
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"preview.png"^^ .
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"Escalation Bias: Does It Extend to Marketing? (Indexer Terms)"^^ .
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"indexcodes.txt"^^ .
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"HTML Summary of #5183 \n\nEscalation Bias: Does It Extend to Marketing?\n\n" .
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"Behavioral Analysis" .
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