"5183","Escalation Bias: Does It Extend to Marketing?","Escalation bias implies that managers favor reinvestments in projects that are doing poorly over those doing well. We tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each situation was varied to reflect either a long-term or a short-term decision. Besides these four conditions, we conducted three replications. We found little evidence of escalation bias by 365 subjects in the seven experimental comparisons.","http://cogprints.org/5183/","Armstrong, J. Scott and Coviello, Nicole and Safranek, Barbara","UNSPECIFIED","       <span class=\"person_name\">Armstrong, J. Scott</span> and <span class=\"person_name\">Coviello, Nicole</span> and <span class=\"person_name\">Safranek, Barbara</span>     (1993)  <a href=\"http://cogprints.org/5183/\"><em>Escalation Bias: Does It Extend to Marketing?</em></a>       [Journal (Paginated)]           ","","1993"