?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Manager%E2%80%99s+Dilemma%3A+Role+Conflict+in+Marketing&rft.creator=Armstrong%2C+J.+Scott&rft.subject=Behavioral+Analysis&rft.description=Norris+Brisco%2C+Melvin+Copeland%2C+Henry+Erdman%2C+Benjamin+Hibbard%2C+George+Hotchkiss%2C+Leverett+Lyon%2C+Stanley+Resor%2C+Clarence+Saunders%2C+Harry+Tosdal%2C+Roland+Vaile%3A+Who+are+these+people%3F+They+are+great+men+in+the+history+of+marketing%2C+according+to+Wright+and+Dinsdale+(1974).+They+are+marketing+heroes.+But+riot+society%E2%80%99s+heroes.+Rather+than+hero%2C+the+marketing+man+is+usually+a+villain+in+novels%3B+he+is+the+butt+of+jokes%3B+and+respondents+to+surveys+think+poorly+of+him.&rft.publisher=Marketing+Science+Institute&rft.contributor=Fisk%2C+G.&rft.contributor=Arndt%2C+J.&rft.contributor=Gronhaug%2C+K.&rft.date=1978&rft.type=Book+Chapter&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F5194%2F1%2FManagers-Dilemma.pdf&rft.identifier=++Armstrong%2C+J.+Scott++(1978)+The+Manager%E2%80%99s+Dilemma%3A+Role+Conflict+in+Marketing.++%5BBook+Chapter%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F5194%2F