?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Prediction+of+Consumer+Behavior+by+Experts+and+Novices&rft.creator=Armstrong%2C+J.+Scott&rft.subject=Behavioral+Analysis&rft.description=Are+those+who+are+familiar+with+scientific+research+on+consumer+behavior+better+able+to+make+predictions+about+phenomena+in+this+field%3F+Predictions+were+made+for+105+hypotheses+from+20+empirical+studies+selected+from+Journal+of+Consumer+Research.+A+total+of+1%2C736+predictions+were+obtained+from+16+academics%2C+12+practitioners%2C+and+43+high+school+students%3A+The+practitioners+were+correct+on+58.2+percent+of+the+hypotheses%2C+the+students+on+56.6+percent%2C+and+the+academics+on+51.3+percent.+No+group+performed+better+than+chance.&rft.publisher=University+of+Chicago+Press&rft.date=1991-09&rft.type=Journal+(Paginated)&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F5198%2F1%2FPrediction_of_Consumer_Behavior.pdf&rft.identifier=++Armstrong%2C+J.+Scott++(1991)+Prediction+of+Consumer+Behavior+by+Experts+and+Novices.++%5BJournal+(Paginated)%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F5198%2F