TY  - GEN
ID  - cogprints5263
UR  - http://cogprints.org/5263/
A1  - Situngkir, Hokky
TI  - Advertising in Duopoly Market
Y1  - 2006/11//
N2  - The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified Snazjd model in the Von Neumann neighborhood. We showed how important advertising in marketing a product is. We show that advertising should also consider the social structure simultaneously with the content of the advertisement and the understanding to the advertised product. Some theoretical explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised products, and the social structure of which the product is marketed. We also draw some illustrative models to be  mproved as a further work.
AV  - public
KW  - advertising
KW  -  snazjd model
KW  -  majority model
KW  -  duopoly market.
ER  -

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