creators_name: Benchimol, Guy
type: other
datestamp: 2007-07-28
lastmod: 2011-03-11 08:56:54
metadata_visibility: show
title: New Concepts of Dynamic Marketing
ispublished: unpub
subjects: comp-sci-hci
full_text_status: public
keywords: products; services; business models; marketing; partnersship; knowledge management; intangible asset; innovation; value chain; customer; fuzzy front end; offer; bundle; cost/volume/profit analysis; technical credibility; safety credibility; brand; reputation; core competencies; global supply; 
abstract: Changes in economical context induces new ways of conceiving marketing and therefore a new approach of computer use especially in the knowledge management field and collaborative work.

It involves an evolution of state of mind in the organization design, relationships between stakeholders and management of the value chain. 

This leads to the concept of global supply which is a quite new approach of satisfying the customers needs and requires new computerized functions and man-machine interactions.
date: 2007
date_type: published
refereed: FALSE
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citation:   Benchimol, M. Guy  (2007) New Concepts of Dynamic Marketing.     (Unpublished)  
document_url: http://cogprints.org/5612/1/New_Concepts_of_Dynamic_Marketing.doc