---
abstract: |-
  Changes in economical context induces new ways of conceiving marketing and therefore a new approach of computer use especially in the knowledge management field and collaborative work.
  
  It involves an evolution of state of mind in the organization design, relationships between stakeholders and management of the value chain. 
  
  This leads to the concept of global supply which is a quite new approach of satisfying the customers needs and requires new computerized functions and man-machine interactions.
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creators_name:
  - family: Benchimol
    given: Guy
    honourific: M.
    lineage: ''
date: 2007
date_type: published
datestamp: 2007-07-28
department: ~
dir: disk0/00/00/56/12
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eprintid: 5612
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full_text_status: public
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keywords: 'products; services; business models; marketing; partnersship; knowledge management; intangible asset; innovation; value chain; customer; fuzzy front end; offer; bundle; cost/volume/profit analysis; technical credibility; safety credibility; brand; reputation; core competencies; global supply; '
lastmod: 2011-03-11 08:56:54
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referencetext: |
  (1) FY 2005 AUTM ® (Association of University Technology Managers)
  U.S. Licensing Survey, 2006 Report
  (2) Basic Research in the Information Technology Industry,
  physicstoday.org
  (3) American Competitive Initiative, Leading the World to Innovation,
  Domestic Policy Council, Office of Science and Technology Policy,
  February 2006
  (4) Karan J. Sorensen, Firm Characteristics: Collaborative Culture and
  Perceived Issues with University-to-Industry Knowledge Transfer,
  Stevens Institute of Technology/Wesley J. Howe School of Technology
  Management, Hoboken (NJ)
  (5) Prozessintensivierung bei Degussa: Bessere Prozesse plus neue
  Produkte, Infotag, Prozessintensivierung-Ansichten der Industrie,
  DECHEMA, Frankfurt, 29 Mai 2006
  (6) Jean-François Bretonnière, Cécile Cailac, From Innovation to
  Commercialization 2007, Key IP issues in collaborative research in
  France, Baker & McKenzie, Paris, A Supplement to Intellectual Asset
  Management magazine (iam), February 2007
  (7) Peter Koen, Tools and techniques for managing the front end of
  innovation, Highlights from the May 2003 Cambridge Conference
  (8) Prof. Dr Bernhard R. Katzy, How to Make Innovation Happen?,
  University of Leiden,
  Center for Technology and Innovation Management, 19 april 2005,
  http://www.CeTIM.org/wps
  (9) Dahan and Hauser, Working Paper, MIT, Center for Innovation in
  Product http://mitsloan.mit.edu/vc
  (10) Bonomo, J., Pasternak A., Unlocking Profitability in the Complex Company: When it pays to simplify for 
  Value, Mercer Management Journal 18 
  (11) Murphy, J., J., Converting Customer Value from Retention to Profit, Wiley, December 2005 
  (12) “Return on Reputation” 
  ”Corporate Reputation Watch 2006” 
  HILL & KNOWLTON 
  www.hillandknowlton.com 
  (13) Increasing Customer Intimacy, Value-Add and Profits Through 
  Expanded Services, Executive Brief, Fall 2006, Industry Directions 
  Inc., http://www.industrydirections.com 
  (14) Managing Brand for Profit, Auckland (NZ) 
  (15) CDC Corporation 
  (16) Robert G. Eccles, Scott C. Newquist, Roland Schatz, Reputation and 
  Its Risks, Harvard Business Review, February 2007 
  (17) Glenn L. Urban, Customer Advocacy: Is It for You?, Paper 175, 
  Center for e Business @ MIT, http://ebusiness.mit.edu, Alfred P.
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  October 2003
relation_type: []
relation_uri: []
reportno: ~
rev_number: 8
series: ~
source: ~
status_changed: 2007-09-12 17:10:58
subjects:
  - comp-sci-hci
succeeds: ~
suggestions: ~
sword_depositor: ~
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thesistype: ~
title: New Concepts of Dynamic Marketing
type: other
userid: 6523
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