?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=+Maori+facial+tattoo+(Ta+Moko)%3A+implications+for+face+recognition+processes.&rft.creator=Buttle%2C+Dr.+Heather&rft.subject=Applied+Cognitive+Psychology&rft.description=Ta+Moko+is+the+art+of+the+Maori+tattoo.+It+was+an+integral+aspect+of+Maori+society+and+is+currently+seeing+resurgence+in+popularity.+In+particular+it+is+linked+with+ancestry+and+a+sense+of+%E2%80%9CMaori%E2%80%9D+pride.+Ta+Moko+is+traditionally+worn+by+Maori+males+on+the+buttocks+and+on+the+face%2C+while+Maori+women+wear+it+on+the+chin+and+lips.+With+curvilinear+lines+and+spiral+patterns+applied+to+the+face+with+a+dark+pigment%2C+the+full+facial+Moko+creates+a+striking+appearance.+Given+our+reliance+on+efficiently+encoding+faces+this+transformation+could+potentially+interfere+with+how+viewers+normally+process+and+recognise+the+human+face+(e.g.+configural+information).+The+pattern%E2%80%99s+effects+on+recognising+identity%2C+expression%2C+race%2C+speech%2C+and+gender+are+considered%2C+and+implications+are+drawn%2C+which+could+help+wearers+and+viewers+of+Ta+Moko+understand+why+sustained+attention+(staring)+is+drawn+to+such+especially+unique+faces.+&rft.date=2008-03-05&rft.type=Preprint&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F5958%2F2%2FMokoCogPrint.pdf&rft.identifier=++Buttle%2C+Dr.+Heather++(2008)++Maori+facial+tattoo+(Ta+Moko)%3A+implications+for+face+recognition+processes.++%5BPreprint%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F5958%2F