?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Evolution+of+Consumers%E2%80%99+Preferences+due+to+Innovation&rft.creator=Mauludy%2C+Rolan&rft.creator=Situngkir%2C+Hokky&rft.subject=Applied+Cognitive+Psychology&rft.subject=Evolution&rft.subject=Complexity+Theory&rft.subject=Dynamical+Systems&rft.subject=Statistical+Models&rft.subject=Economics&rft.subject=Decision+Theory&rft.subject=Social+Psychology&rft.description=The+integration+process+between+evolutionary+approach+and+conventional+economic+analysis+is+very+essential+for+the+next+development+of+economic+studies%2C+especially+in+the+fundamental+concepts+of+modern+economics%3A+supply+and+demand+analysis.+In+this+presentation%2C+we+use+the+concept+of+meme+to+explore+evolution+of+demand.+This+study+offers+an+evolutionary+model+of+demand%2C+which+views+utility+as+a+function+of+the+distance+between+the+two+types+of+sequences+of+memes+(memeplex)%2C+which+represent+economic+product+and+consumer+preference.+It+is+very+different+from+the+conventional+approach+of+demand%2C+which+only+views+utility+as+a+function+of+quantity.+This+modification+provides+an+opportunity+to+see+innovation+and+transformation+of+consumer+preferences+in+the+demand+perspective.+Innovation+is+seen+as+a+change+in+sequence+of+memes+in+economic+products%2C+while++the+transformation+of+consumer+behavior+is+defined+as+a+change+in+the+aligning+memes+of+consumer+preference.+Demand+quantity+is+the+result+of+the+selection+process.+This+model+produces+some+interesting+characteristics%2C+such+as%3A+(i)+quantitative+and+qualitative+properties+of+evolution+of+demand%2C+(ii)+relationship+between+consumer+behavior+and+properties+of+evolution+of+demand+that+occurred+and+(iii)+power+law+on+the+distribution+of+product+lifetime.+At+the+end+we+show+the+improvement+of+utility+function%2C+in+the+concept+of+meme%2C+might+create+a+new+landscape+for+the+further+development+of+economics.&rft.date=2010-07-29&rft.type=Preprint&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F6904%2F1%2F2010f.pdf&rft.identifier=++Mauludy%2C+Rolan+and+Situngkir%2C+Hokky++(2010)+Evolution+of+Consumers%E2%80%99+Preferences+due+to+Innovation.++%5BPreprint%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F6904%2F