%A Professor Chad Harms
%A Professor Frank Biocca
%T Internal Consistency and Reliability of the Networked Minds
Measure of Social Presence
%X This study sought to develop and test a measure
of social presence. Based on review of current
definitions and measures, a synthesis of the
theoretical construct that meets the criteria and
dimensions [1] is proposed for a broad successful
measure of social presence. An experiment was
conducted to test the internal consistency and
criterion validity of the measures as determined by
theory, specifically the ability of the measure to
distinguish levels of social presence that almost all
theories suggest exist between (1) face-to-face
interaction and mediated interaction, and (2)
different levels of mediated interaction.
%D 2004
%K social presence, measurement
%L cogprints7026
%E Mariano Alcaniz
%E Beatriz Rey