?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Teaching+of+Critical+Analysis+of+Drug+Advertisements+to+Medical+Students&rft.creator=Nayak%2C+V&rft.creator=Chogtu%2C+B&rft.creator=Adiga%2C+S&rft.creator=Bairy%2C+KL&rft.subject=Online+Journal+of+Health+and+Allied+Sciences&rft.description=Background%3A+Medical+practitioners+utilize+drug+promotional+materials+from+pharmaceutical+companies+as+a+major+source+of+information+especially+in+developing+countries.+These+promotional+materials+can+be+highly+informative+as+long+as+they+are+critically+appraised+but+when+they+are+accepted+without+question%2C+they+lead+to+irrational+prescribing.+Aim%3A+To+sensitize+the+students+regarding+WHO+criteria+for+medicinal+drug+promotion+and+to+determine+the+impact+of+teaching+critical+appraisal+of+medicinal+drug+promotion+to+medical+students.+Design%3A+The+medical+students+of+second+year+were+given+a+pre+test+questionnaire+to+identify+the+violations+in+generic+labeling%2C+pharmacological+information%2C+claims%2C+relevance+and+references+cited+in+the+drug+advertisements.+Later+they+were+sensitized+about+the+WHO+criteria+for+medicinal+drug+promotion+and+how+to+critically+appraise+a+drug+advertisement.+This+was+followed+by+a+post+test+questionnaire+with+the+same+drug+advertisement.+Result%3A+The+number+of+students+answering+the+post+test+correctly+was+significantly+(p%3C0.05)+more+than+that+of+pre+test.+Conclusion%3A++Education+of+medical+students+regarding+critical+analysis+of+drug+advertisements+should+be+a+part+of+the+medical+curriculum.&rft.publisher=BS+Kakkilaya&rft.contributor=Kakkilaya%2C+Dr+Srinivas&rft.date=2011-04-15&rft.type=Journal+(On-line%2FUnpaginated)&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Fcogprints.org%2F7824%2F1%2F2011-1-13.pdf&rft.identifier=++Nayak%2C+V+and+Chogtu%2C+B+and+Adiga%2C+S+and+Bairy%2C+KL++(2011)+Teaching+of+Critical+Analysis+of+Drug+Advertisements+to+Medical+Students.++%5BJournal+(On-line%2FUnpaginated)%5D+++++&rft.relation=http%3A%2F%2Fcogprints.org%2F7824%2F