Innovative experiences and interactions between people -people and cultural assets -cultural assets (e.g. using near to real-time data)<\/li>\n<\/ul>\n‘Opportunities in the 3D mobile web area: technologies and business models’ by Karina Rodriguez -Echavarria and Jaime Kaminski, university of Brighton<\/h3>\n
In this presentation Jaime talked about recent trends in 3D and mobile web technologies. The presentation considered opportunities for the Cultural Heritage sector to develop innovative experiences enabled by these technologies, and looked at the current business models which support them. He referred to ‘the mobile business ecosystem’ and noted that a business model to sustain heritage sector is not going to happen. From an academic perspective it means somewhat different from just economic scheduling.<\/p>\n
Statistics and mobile phones:<\/span><\/p>\n\n- US smartphone adoption: The Pew Internet project shows statistics for the use of smartphones in relation to wealth, education, ethnic groups etc.<\/li>\n
- smartphone user demographics from Google<\/li>\n<\/ul>\n
From a business perspective CH applications tap into a lucrative non-commercial user base.<\/p>\n
3d mobile cost centres: <\/span><\/p>\n\n- Content acquisition<\/li>\n
- Content production<\/li>\n
- Publishing to devices<\/li>\n
- Hardware provision<\/li>\n
- Marketing sales and distribution<\/li>\n
- Assessment<\/li>\n<\/ul>\n
Reducing costs:<\/span><\/p>\n\n- Partnerships<\/li>\n
- Diverse revenue streams<\/li>\n<\/ul>\n
\n- Subsidy. Issues: assumes a surplus that can be transferred somewhere else<\/li>\n
- Freemium: free and premium content (natioanll constitution of america app)<\/li>\n
- Sponshorship: e.g Moma audio programme issues: sponsorship is associated with prestigious institutions.<\/li>\n
- Advertising: it is not usually used in the heritage sector<\/li>\n
- Subscription models. Issues hefty fees.<\/li>\n
- Donations<\/li>\n
- Membership benefits: e.g the royal academy in London provides free audio tours and free entry to exhibitions to members. Issues: not all heritage sites have membership bodies<\/li>\n
- Open data in heritage: this has to be done carefully, publish under creative commons copyrights (e.g. Europeana)<\/li>\n
- Other revenue streams: grants<\/li>\n<\/ol>\n
The reality: <\/span><\/p>\nFinancial sustainability will not be a reality for many mobile strategies at heritage sites but<\/p>\n
Summarise:<\/p>\n