creators_name: Pereira, Adriano
creators_name: Duarte, Diego
creators_name: Meira Jr., Wagner
creators_name: Almeida, Virgilio
creators_name: Góes, Paulo
type: conference_item
datestamp: 2009-04-06 19:11:43
lastmod: 2009-04-22 10:03:53
metadata_visibility: show
title: Analyzing Seller Practices in a Brazilian Marketplace
ispublished: pub
full_text_status: public
pres_type: paper
abstract: E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site’s sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller’s characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.
date: 2009-04
pagerange: 1031-1031
event_title: 18th International World Wide Web Conference
event_location: Madrid, Spain
event_dates: April 20th-24th, 2009
event_type: conference
refereed: TRUE
citation: Pereira, Adriano <http://www2009.eprints.org/view/author/Pereira=3AAdriano=3A=3A.html> and Duarte, Diego <http://www2009.eprints.org/view/author/Duarte=3ADiego=3A=3A.html> and Meira Jr., Wagner <http://www2009.eprints.org/view/author/Meira_Jr=2E=3AWagner=3A=3A.html> and Almeida, Virgilio <http://www2009.eprints.org/view/author/Almeida=3AVirgilio=3A=3A.html> and G�es, Paulo <http://www2009.eprints.org/view/author/G=F3es=3APaulo=3A=3A.html> (2009) Analyzing Seller Practices in a Brazilian Marketplace. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain.
document_url: http://www2009.eprints.org/104/1/p1031.pdf
document_url: http://www2009.eprints.org/104/2/www2009_paperPresentation_441_v20090421.ppt
document_url: http://www2009.eprints.org/104/3/www2009_paperPresentation_441_v20090421.pdf