104
7
archive
disk0/00/00/01/04
2009-04-06 19:11:43
2009-04-22 10:03:53
2009-04-06 19:11:43
conference_item
show
0
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Pereira
Adriano
Federal University of Minas Gerais
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Duarte
Diego
Federal University of Minas Gerais
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Meira Jr.
Wagner
Federal University of Minas Gerais
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Almeida
Virgilio
Federal University of Minas Gerais
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Góes
Paulo
The University of Arizona
Analyzing Seller Practices in a Brazilian Marketplace
pub
public
paper
E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site’s sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller’s characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.
2009-04
1031-1031
18th International World Wide Web Conference
Madrid, Spain
April 20th-24th, 2009
conference
TRUE
104
4
104
1
application/pdf
en
public
p1031.pdf
published
p1031.pdf
736321
http://www2009.eprints.org/104/1/p1031.pdf
247
3
104
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application/vnd.ms-powerpoint
en
public
www2009_paperPresentation_441_v20090421.ppt
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www2009_paperPresentation_441_v20090421.ppt
1711104
http://www2009.eprints.org/104/2/www2009_paperPresentation_441_v20090421.ppt
249
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104
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application/pdf
en
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www2009_paperPresentation_441_v20090421.pdf
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www2009_paperPresentation_441_v20090421.pdf
2947961
http://www2009.eprints.org/104/3/www2009_paperPresentation_441_v20090421.pdf