creators_name: Wu, Hao
creators_name: Qiu, Guang
creators_name: He, Xiaofei
creators_name: Shi, Yuan
creators_name: Qu, Mingcheng
creators_name: Shen, Jing
creators_name: Bu, Jiajun
creators_name: Chen, Chun
type: conference_item
datestamp: 2009-04-06 19:12:33
lastmod: 2009-04-14 04:37:11
metadata_visibility: show
title: Advertising Keyword Generation Using Active Learning
ispublished: pub
full_text_status: public
pres_type: poster
abstract: This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a supervised learning problem and suggest new terms for the seed by leveraging user relevance feedback information. Active learning is employed to select the most informative samples from a set of candidate terms for user labeling. Experiments show our approach improves the relevance of generated terms significantly with little user effort required. 
date: 2009-04
pagerange: 1095-1095
event_title: 18th International World Wide Web Conference
event_location: Madrid, Spain
event_dates: April 20th-24th, 2009
event_type: conference
refereed: TRUE
citation: Wu, Hao <http://www2009.eprints.org/view/author/Wu=3AHao=3A=3A.html> and Qiu, Guang <http://www2009.eprints.org/view/author/Qiu=3AGuang=3A=3A.html> and He, Xiaofei <http://www2009.eprints.org/view/author/He=3AXiaofei=3A=3A.html> and Shi, Yuan <http://www2009.eprints.org/view/author/Shi=3AYuan=3A=3A.html> and Qu, Mingcheng <http://www2009.eprints.org/view/author/Qu=3AMingcheng=3A=3A.html> and Shen, Jing <http://www2009.eprints.org/view/author/Shen=3AJing=3A=3A.html> and Bu, Jiajun <http://www2009.eprints.org/view/author/Bu=3AJiajun=3A=3A.html> and Chen, Chun <http://www2009.eprints.org/view/author/Chen=3AChun=3A=3A.html> (2009) Advertising Keyword Generation Using Active Learning. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain.
document_url: http://www2009.eprints.org/128/1/p1095.pdf