title: GameSense
creator: Li, Lusong
creator: Mei, Tao
creator: Liu, Chris
creator: Hua, Xian-Sheng
description: This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising.
date: 2009-04
type: Conference or Workshop Item
type: PeerReviewed
format: application/pdf
identifier: http://www2009.eprints.org/129/1/p1097.pdf
identifier: Li, Lusong <http://www2009.eprints.org/view/author/Li=3ALusong=3A=3A.html> and Mei, Tao <http://www2009.eprints.org/view/author/Mei=3ATao=3A=3A.html> and Liu, Chris <http://www2009.eprints.org/view/author/Liu=3AChris=3A=3A.html> and Hua, Xian-Sheng <http://www2009.eprints.org/view/author/Hua=3AXian-Sheng=3A=3A.html> (2009) GameSense. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain.
relation: http://www2009.eprints.org/129/