TY  - CONF
ID  - www2009129
UR  - http://www2009.eprints.org/129/
A1  - Li, Lusong
A1  - Mei, Tao
A1  - Liu, Chris
A1  - Hua, Xian-Sheng
Y1  - 2009/04//
N2  - This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising.
TI  - GameSense
SP  - 1097
M2  - Madrid, Spain
AV  - public
EP  - 1097
T2  - 18th International World Wide Web Conference
ER  -