creators_name: Li, Lusong creators_name: Mei, Tao creators_name: Liu, Chris creators_name: Hua, Xian-Sheng type: conference_item datestamp: 2009-04-06 19:12:35 lastmod: 2009-04-14 04:37:11 metadata_visibility: show title: GameSense ispublished: pub full_text_status: public pres_type: poster abstract: This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising. date: 2009-04 pagerange: 1097-1097 event_title: 18th International World Wide Web Conference event_location: Madrid, Spain event_dates: April 20th-24th, 2009 event_type: conference refereed: TRUE citation: Li, Lusong and Mei, Tao and Liu, Chris and Hua, Xian-Sheng (2009) GameSense. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain. document_url: http://www2009.eprints.org/129/1/p1097.pdf