creators_name: Li, Lusong
creators_name: Mei, Tao
creators_name: Liu, Chris
creators_name: Hua, Xian-Sheng
type: conference_item
datestamp: 2009-04-06 19:12:35
lastmod: 2009-04-14 04:37:11
metadata_visibility: show
title: GameSense
ispublished: pub
full_text_status: public
pres_type: poster
abstract: This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising.
date: 2009-04
pagerange: 1097-1097
event_title: 18th International World Wide Web Conference
event_location: Madrid, Spain
event_dates: April 20th-24th, 2009
event_type: conference
refereed: TRUE
citation: Li, Lusong <http://www2009.eprints.org/view/author/Li=3ALusong=3A=3A.html> and Mei, Tao <http://www2009.eprints.org/view/author/Mei=3ATao=3A=3A.html> and Liu, Chris <http://www2009.eprints.org/view/author/Liu=3AChris=3A=3A.html> and Hua, Xian-Sheng <http://www2009.eprints.org/view/author/Hua=3AXian-Sheng=3A=3A.html> (2009) GameSense. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain.
document_url: http://www2009.eprints.org/129/1/p1097.pdf