creators_name: Nikolaev, Kirill
creators_name: Zudina, Ekaterina
creators_name: Gorshkov, Andrey
type: conference_item
datestamp: 2009-04-06 19:12:42
lastmod: 2009-04-07 14:02:54
metadata_visibility: show
title: Combining Anchor Text Categorization and Graph Analysis for Paid Link Detection
ispublished: pub
full_text_status: public
pres_type: poster
abstract: In order to artificially boost the rank of commercial pages in
search engine results, search engine optimizers pay for links to
these pages on other websites. Identifying paid links is important
for a web search engine to produce highly relevant results. In this
paper we introduce a novel method of identifying such links. We
start with training a classifier of anchor text topics and analyzing
web pages for diversity of their outgoing commercial links. Then
we use this information and analyze link graph of the Russian
Web to find pages that sell links and sites that buy links and to
identify the paid links. Testing on manually marked samples
showed high efficiency of the algorithm.

date: 2009-04
pagerange: 1105-1105
event_title: 18th International World Wide Web Conference
event_location: Madrid, Spain
event_dates: April 20th-24th, 2009
event_type: conference
refereed: TRUE
citation: Nikolaev, Kirill <http://www2009.eprints.org/view/author/Nikolaev=3AKirill=3A=3A.html> and Zudina, Ekaterina <http://www2009.eprints.org/view/author/Zudina=3AEkaterina=3A=3A.html> and Gorshkov, Andrey <http://www2009.eprints.org/view/author/Gorshkov=3AAndrey=3A=3A.html> (2009) Combining Anchor Text Categorization and Graph Analysis for Paid Link Detection. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain.
document_url: http://www2009.eprints.org/133/1/p1105.pdf