creators_name: Bar-Yossef, Ziv creators_name: Gurevich, Maxim type: conference_item datestamp: 2009-04-06 19:08:39 lastmod: 2009-04-24 08:37:08 metadata_visibility: show title: Estimating the ImpressionRank of Web Pages ispublished: pub full_text_status: public pres_type: paper abstract: The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibility of pages and sites in search engines and is thus an important measure, which is of interest to web site owners, competitors, market analysts, and end users. All previous approaches to estimating the ImpressionRank of a page rely on privileged access to private data sources, like the search engine’s query log. In this paper we present the first external algorithm for estimating the ImpressionRank of a web page. This algorithm relies on access to three public data sources: the search engine, the query suggestion service of the search engine, and the web. In addition, the algorithm is local and uses modest resources. It can therefore be used by almost any party to estimate the ImpressionRank of any page on any search engine. En route to estimating the ImpressionRank of a page, our algorithm solves a novel variant of the keyword extraction problem: it finds the most popular search keywords that drive impressions of a page. Empirical analysis of the algorithm on the Google and Yahoo! search engines indicates that it is accurate and provides interesting insights about sites and search queries. date: 2009-04 pagerange: 41-41 event_title: 18th International World Wide Web Conference event_location: Madrid, Spain event_dates: April 20th-24th, 2009 event_type: conference refereed: TRUE citation: Bar-Yossef, Ziv and Gurevich, Maxim (2009) Estimating the ImpressionRank of Web Pages. In: 18th International World Wide Web Conference, April 20th-24th, 2009, Madrid, Spain. document_url: http://www2009.eprints.org/5/1/p41.pdf document_url: http://www2009.eprints.org/5/2/irank_www2009.pptx