Armstrong, J. Scott (1978) The Manager’s Dilemma: Role Conflict in Marketing. [Book Chapter]
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Abstract
Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him.
Item Type: | Book Chapter |
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Subjects: | Psychology > Behavioral Analysis |
ID Code: | 5194 |
Deposited By: | Armstrong, J. Scott |
Deposited On: | 05 Oct 2006 |
Last Modified: | 11 Mar 2011 08:56 |
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