Advertising in Duopoly Market

Situngkir, Hokky (2006) Advertising in Duopoly Market. [Departmental Technical Report]

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The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified Snazjd model in the Von Neumann neighborhood. We showed how important advertising in marketing a product is. We show that advertising should also consider the social structure simultaneously with the content of the advertisement and the understanding to the advertised product. Some theoretical explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised products, and the social structure of which the product is marketed. We also draw some illustrative models to be mproved as a further work.

Item Type:Departmental Technical Report
Keywords:advertising, snazjd model, majority model, duopoly market.
Subjects:Computer Science > Dynamical Systems
Computer Science > Complexity Theory
Biology > Sociobiology
Electronic Publishing > Economics
Psychology > Social Psychology > Social simulation
Psychology > Social Psychology
ID Code:5263
Deposited By: Situngkir, Mr Hokky
Deposited On:03 Dec 2006
Last Modified:11 Mar 2011 08:56

References in Article

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