Person to Person Trust Factors in Word of Mouth Recommendation
(2006) Person to Person Trust Factors in Word of Mouth Recommendation. In Proceedings CHI2006 Workshop on Reinventing Trust, Collaboration, and Compliance in Social Systems (Reinvent06), Montreal, Canada.
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Online recommender systems and review sites do not currently reflect how people seek information using social networks of people they know. Developing systems that overcome this limitation requires studies of how people choose sources for recommendations and assess their trustworthiness. This paper presents the findings of such a study and discusses their implications for search and recommender applications.
| Keywords: | trust, word of mouth, known person recommendation, social networks, search |
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| Subjects: | Student Papers AKT Challenges > Knowledge reuse AKT Challenges > Knowledge acquisition |
| ID Code: | 446 |
| Deposited By: | Heath, Mr Tom |
| Deposited On: | 22 March 2006 |
| Alternative Locations: | http://kmi.open.ac.uk/people/tom/publications/heath-motta-petre-reinvent2006-person-to-person-trust-factors.pdf |
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