700 Reasons: Reason #89

Reason: 89
There is a recognition that overseas customers who can speak English will, at times, deliberately choose to use their native tongue
Reference:
Stevick, L. (2003) BCC Language Survey: The Impact of Foreign Languages on British Business - Part 1: The Qualitative Results (British Chambers of Commerce, November 2003)
Related Keywords:
Business, Communication

700 Reasons to study languages...