700 Reasons: Reason #6

Reason: 6
Communication barriers lead to missed business opportunities..but it is important to note that cultural competence developed through foreign language learning is just as vital for a better understanding and cooperation with other countries
Plasberg, U. (1999) ‘Building bridges to Europe: languages for students of other disciplines’ in the Language Learning Journal, No. 20, pp. 51-58
Related Keywords:
Business, Communication, Intercultural competence, International relations, Understanding