700 Reasons: Reason #86

Reason: 86
One in every five British exporters (Statistics from Metra Martech) knows it is losing overseas business through its inability to overcome language and cultural differences
Reference:
Stevick, L. (2003) BCC Language Survey: The Impact of Foreign Languages on British Business - Part 1: The Qualitative Results (British Chambers of Commerce, November 2003)
Related Keywords:
Business

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