700 Reasons: Reason #407

Reason: 407
The rapid expansion of opportunities for e-business within a shrinking world is driving a need for languages ability. Customer expectations and the high stakes of winning or losing business require competence to deal in a customer's language
Reference:
Scottish Executive, Ministerial Action Group on Languages (2000) Citizens of a Multilingual World: Key Issues (www.scotland.gov.uk-library3-education-mwki-07.asp)
Related Keywords:
Business, Communication, Employability, Globalisation, Technology