700 Reasons: Reason #254
- Reason: 254
- With increasing internationalisation in the corporate sector, it is inevitable that more, rather than fewer companies will experience language and/or cultural barriers in one form or another - particularly SMEs -with a higher concentration of first-time exporters
- Reference:
- Hagen, S. (1999) Business Communication Across Borders (London: LNTO and CILT)
- Related Keywords:
- Business, Communication, Globalisation, Intercultural competence, UK
700 Reasons to study languages...
