700 Reasons: Reason #254

Reason: 254
With increasing internationalisation in the corporate sector, it is inevitable that more, rather than fewer companies will experience language and/or cultural barriers in one form or another - particularly SMEs -with a higher concentration of first-time exporters
Hagen, S. (1999) Business Communication Across Borders (London: LNTO and CILT)
Related Keywords:
Business, Communication, Globalisation, Intercultural competence, UK