700 Reasons: Reason #286

Reason: 286
15% of the firms involved in a Language Advantage survey in 2001 recognise that they have lost business because of the language skill factor or cultural barriers. One individuall even claimed to have lost half a million pounds of business per year because of it
Connell, T. (2002) Languages and Employability: A Question of Careers (www.cilt.org.uk/careers/pdf/reports/employability.pdf)
Related Keywords:
Business, Communication, Intercultural competence