700 Reasons: Reason #306

Reason: 306
Several studies have shown that English-monolingual companies are increasingly encountering language difficulties as they try to expand in those areas of the world thought to have greatest prospects of growth, such as East Asia, South America , and Eastern Europe - areas where English has traditionally had a relatively low presence
Crystal, D. (1997) English as a Global Language (Cambridge: Cambridge University Press)
Related Keywords:
Business, Communication, Global English, Multilingualism