700 Reasons: Reason #341

Reason: 341
The essential ingredient in securing a contract can be developing an understanding with the client, which is more easily done with even a basic knowledge of the client’s language and an appreciation of the cultural framework
Reference:
The Nuffield Languages Inquiry (2000) Languages: the next generation (London: The Nuffield Foundation)
Related Keywords:
Business, Communication, Intercultural competence, Understanding

700 Reasons to study languages...