Number of items: 1.
Li, Lusong and
Mei, Tao and
Liu, Chris and
Hua, Xian-Sheng GameSense. This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising.
This list was generated on Fri Feb 15 08:53:53 2019 GMT.
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