700 Reasons: Reason #88

Reason: 88
Some exporters give little consideration to the possibility that there might be language and cultural differences between themselves and customers in overseas markets and that their business is significantly affected by ignoring these differences
Reference:
Stevick, L. (2003) BCC Language Survey: The Impact of Foreign Languages on British Business - Part 1: The Qualitative Results (British Chambers of Commerce, November 2003)
Related Keywords:
Business, Culture

700 Reasons to study languages...