Stories with impact: a workshop for heads of department and subject leaders. (Audio recordings of Michael Kelly's and Gavin Fairbairns's presentations are now available on this event)

Date: 17 September, 2010
Location: Woburn House, 20 Tavistock Square, London, WC1H 9HQ
Event type: Workshop

Location map | Programme

Last September we held a one-day workshop for Heads of Department and Deans on ‘Thriving in difficult times’. Since then, times have continued to get more difficult. This year our workshop will develop strategies for convincing senior managers, policy-makers and other stakeholders of the value of what we do. ‘Stories with impact’ aims to identify and present the positive impacts our activities more assertively.

Learning outcomes

  • Demonstrate the impact of your teaching and research on the university, students and on the wider community
  • Promote your subject and department across the university
  • Present activities confidently and assertively to senior managers, policy makers, industry and other stakeholders
  • Articulate the case for languages, linguistics and area studies in the university, the local community, nationally and internationally
  • Respond appropriately to initiatives from policy makers in higher education


  • There is a charge of £85 for employees and postgraduate students of publicly funded UK educational institutions to attend this event.
  • There is a charge of £100 for employees and postgraduate students of private institutions/organisations and non-UK institutions to attend this event.
  • Please note that we reserve the right to retain the fee of £85 if you do not notify us at least 48 hours beforehand that you are unable to attend.
  • Full details of our charging policy are available.
  • Lunch will be provided.

Travel bursary

Travel bursaries are not available for this event.

Provisional programme for 17 September 2010
Time Session
10.00-10.30 Registration and coffee
10.30-11.00 Impact: the story so far
Michael Kelly, Director of the Subject Centre for Languages, Linguistics and Area Studies

This opening session will discuss ways in which research and teaching in LLAS subjects is likely to have an impact on:
  1. student learning
  2. local communities
  3. wider society-politically, economically and culturally
  4. the national and international academic community
  5. individual institutions: e.g. internationalisation agenda, language expertise, commercialisation of intellectual property

Powerpoint Slides (PowerPoint, 2.1Mb)
Audio recording (MP3, 11.32Mb)

11.00-11.30 Constructing a narrative
To tell a good story about our work in general, and on its impact in particular, we need to consider the way we construct the narrative. This session will consider ways in which we can tell our stories effectively, in speech and in writing, and ensure that our narrative catches the attention of its intended audience
Gavin Fairbairn, Professor of Language and Ethics, Leeds Metropolitan University

Powerpoint Slides (PowerPoint, 5.34Mb)
Audio recording (MP3, 14.81Mb)

11.30-12.30 Groupwork 1:
In groups we will critically analyse some LLAS narratives taken from a variety of sources and genres. We will consider what ‘story’ is being told in each of the texts and use our findings to identify elements that can make or make a good story
12.30-13.30 Lunch
13.30-14.30 Round table session: telling a story with impact
A panel of representatives from the target audiences for our stories discuss what they are looking for in an LLAS story
14.30-15.45 Group discussion 2: telling a story with impact
In this session, we will work in groups to construct a short narrative relating a specific scenario to a specific audience, e.g. Vice-Chancellor, student group, local press

Tea and coffee will be available during this session
15.45-16.30 Storytelling session: each group will present their narrative
16.30-16.45 Publicising our stories
Some concluding remarks on the practicalities gaining a wider audience for our stories within and beyond the HE community