Number of items: 2.
Plangprasopchok, Anon and
Lerman, Kristina Constructing Folksonomies from User-Specified Relations on Flickr. Automatic folksonomy construction from tags has attracted much attention recently. However, inferring hierarchical relations between concepts from tags has a drawback in that it is difficult to distinguish between more popular and more general concepts. Instead of tags we propose to use userspecified relations for learning folksonomy. We explore two statistical frameworks for aggregating many shallow individual hierarchies, expressed through the collection/set relations on the social photosharing site Flickr, into a common deeper folksonomy that reflects how a community organizes knowledge. Our approach addresses a number of challenges that arise while aggregating information from diverse users, namely noisy vocabulary, and variations in the granularity level of the concepts expressed. Our second contribution is a method for automatically evaluating learned folksonomy by comparing it to a reference taxonomy, e.g., the Web directory created by the Open Directory Project. Our empirical results suggest that user-specified relations are a good source of evidence for learning folksonomies.
Chang, William and
Pantel, Patrick and
Popescu, Ana-Maria and
Gabrilovich, Evgeniy Towards Intent-Driven Bidterm Suggestion. In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional bidterms can significantly improve ad clickability and conversion rates. In this paper, we present a large-scale bidterm suggestion system that models an advertiser’s intent and finds new bidterms consistent with that intent. Preliminary experiments show that our system significantly increases the coverage of a state of the art production system used at Yahoo while maintaining comparable precision.
This list was generated on Fri Feb 15 09:04:04 2019 GMT.
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