Items by Shi, Yuan
Number of items: 1. Wu, Hao and Qiu, Guang and He, Xiaofei and Shi, Yuan and Qu, Mingcheng and Shen, Jing and Bu, Jiajun and Chen, Chun Advertising Keyword Generation Using Active Learning. This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a supervised learning problem and suggest new terms for the seed by leveraging user relevance feedback information. Active learning is employed to select the most informative samples from a set of candidate terms for user labeling. Experiments show our approach improves the relevance of generated terms significantly with little user effort required.
This list was generated on Fri Feb 15 08:51:34 2019 GMT.
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