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New Concepts of Dynamic Marketing

Benchimol, M. Guy (2007) New Concepts of Dynamic Marketing. (Unpublished)

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Abstract

Changes in economical context induces new ways of conceiving marketing and therefore a new approach of computer use especially in the knowledge management field and collaborative work. It involves an evolution of state of mind in the organization design, relationships between stakeholders and management of the value chain. This leads to the concept of global supply which is a quite new approach of satisfying the customers needs and requires new computerized functions and man-machine interactions.

Item Type:Other
Keywords:products; services; business models; marketing; partnersship; knowledge management; intangible asset; innovation; value chain; customer; fuzzy front end; offer; bundle; cost/volume/profit analysis; technical credibility; safety credibility; brand; reputation; core competencies; global supply;
Subjects:Computer Science > Human Computer Interaction
ID Code:5612
Deposited By: Benchimol, Guy
Deposited On:28 Jul 2007
Last Modified:11 Mar 2011 08:56

References in Article

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