Our Digital Marketing MOOC Experience

Originally published on the Digichamps blog by Ashley Stout, Amanda Herron and Hannah Watts (MSc Students and MOOC Mentors) The final countdown to the University of Southampton's annual Digital Marketing MOOC is underway. As such, a few of this year's Mentors have shared their experiences from last year to help prepare the new cohort. Continue reading →

Up Periscope! Supporting learning with live broadcasts

Student Digital Champions Tim O’Riordan and Hannah Watts were the brains behind what was probably the first video broadcast using Periscope to support an online course in the UK - a real time discussion between the FutureLearn Digital Marketing MOOC educators Lisa Harris and Chris Phethean. The MOOC asks learners to try out new social tools and think about how they may (or may not) work in a learning or a business context. Continue reading →

MOOC Facilitators Meet and Greet

The Southampton MOOC is not only being attended by students from all over the world, but is being facilitated by a global group as well! We are your facilitators: Gareth, Sylvian, Hannah and Amanda. We are very excited to meet everyone and begin discussing your insights into digital marketing. Make sure you check out the discussion board on the MOOC to introduce yourself and maybe share with us something you are hoping to learn over the 3 weeks of this course. Continue reading →


If my then 3 year-old sister had her way, I would be named after a 1980’s American Football quarterback, but alas, I’m Amanda. Hailing from the shores of North Carolina, home of the first flight, Pepsi-cola, and BBQ, I have joined the University of Southampton Digital Marketing MSc course this year. Continue reading →

The Digital Marketing MOOC: two weeks to go…

Our Digital Marketing MOOC produced in partnership with FutureLearn is running for the second time from 19th October. The course runs for 3 weeks and is totally free to anyone with an internet connection. You can sign up for the course here. This year we are delighted to be part of the BBC’s “Make it Digital” campaign. This initiative brings together 8 free digital creativity courses, aimed at exploring such topics as coding, creative programming, marketing, animation and film. Continue reading →

Reflection on the personal data discussions

In week 3 of the MOOC we covered how personal data is used in digital marketing, and some alternative ways which give consumers themselves some control over the construction of their profiles. A lively and engaging discussion took place around the content. Some agreed that behavioural targeting could end up being 'creepy' if it gets too accurate, much like the 'uncanny valley' hypothesis in robotics. The idea of self-created consumer profiles proved controversial. Continue reading →

Building your online profile – LinkedIn

 www.linkedin.com If you are at all familiar with social media such as Facebook, you will know that broadly speaking it is a platform for average user Joe/Jane Bloggs to share with his/her friends what’s going on in their life. From holiday snaps, to engagement announcements, even as far as showing off the culinary delight that you have just produced, you can share it all on platforms such as Facebook and Twitter. Continue reading →