Papers and articles with this keyword
Integrating key work skills into an undergraduate language module: marketing and media in France
Laetitia Vedrenne and Sally Wagstaffe - 16 November 2009
‘Marketing and the Media in France’ is a final-year undergraduate module which integrates the development of key or transferable skills with the acquisition of subject-specific knowledge (of marketing and the advertising media in France) and the development of all four language skills. This case study provides an outline of the module, its aims and assessment methods, introduces some of the resources used to support the module and reviews student responses regarding the challenges and benefits of integrating key skills into a final-year module as they prepare to make the transition into the world of work.
An introduction to South Asian Studies in the United Kingdom
Vibha Arora - 22 September 2005
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