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Personal data

Week 5: Personal data and the digital economy

One of the topics we'll be covering in this digital economy week is the emerging personal data economy, where individuals are taking control of their own personal data. My research has explored this theme, looking at how individuals can understand, control and benefit from their data through the lenses of business law and technology. Marketing Week has just released a timely article on the opportunities and threats that arise from these developments. Continue reading →