Leveraging Misinformation: The Dark Side of Marketing on the Web
This week is focusing on the "dark side" of the web - can this also be applied to marketing?
Marketers deem misinformation as a subject derived from consumer perception of a message through a medium (Russo et al, 1981), potentially affected by consumer intelligence, interpretation, understanding, vulnerability, evaluation standards and methods (Bernacchi, 1976).
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